We had the pleasure of speaking with Iseult, the founder of Moonday. She shares her inspiring journey, unique creative processes, and the challenges behind creating these artisanal candles that bring well-being with every flame.
What is your background, and what inspired you to create Moonday?
I launched Moonday in the midst of the pandemic, with the idea of a simple, open-ended project. I never imagined that this "project" would become such an important part of my life. In its early days, Moonday was a 100% online business. We prepared each candle in our warehouse in Montreal, and the magic happened through our website in interaction with our customers. A year ago, we opened a café in Montreal where everyone can create their own candles. Since then, Moonday has been expanding, with a mission to spread well-being, one candle at a time.
How do you choose the scents for the candles? Do you have particular inspirations or creative processes?
That’s the best part of our job! We specialize in creating "nostalgia." It's no coincidence that our best-seller is the Good Morning candle, which evokes a childhood memory with its scent reminiscent of cereal. I also draw a lot of inspiration from my travels around the world! Last summer, we launched a collection inspired by Italy, and people loved having a candle that smells like Aperol Spritz. 😉
What is, or are, the biggest challenges in your profession?
One of our biggest challenges is sourcing raw materials. We work with very specific suppliers who guarantee us 100% natural soy wax and high-quality essential oils. During peak demand periods, like Christmas, we sometimes run out of certain materials! Planning for large quantities while expanding remains a real challenge.
Do you have a favorite scent among your creations? If so, what makes it special for you?
I would say But First, Laundry! The blend of grapefruit and cotton creates such a fresh and clean scent. Nothing is more satisfying than lighting this candle after doing a big cleaning at home!
Do you have a story or a secret to share with our readers?
We love to add "toppings" to our candles. What few people know is that they are made one by one, with a lot of precision. And the funniest part? People are too afraid to burn our candles because they are too beautiful!
